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This domain pulaku.com has the following in the web site, "Who are the Fulani? Gallery Exhibit in Charlottesville." We analyzed that the website also stated " The show coincided with the LOOK3 Festival of the Photograph, one of the top photography gatherings in the country." It also stated " Pulaku Project featured in Worldview Magazine. Magazine article, exchibit in Virginia, and other Pulaku news. Conclusion, and THANK YOU! April 9th, 2011. We hope this collection of documentary vignettes will promote understanding of this complex and nuanced culture. Urbanized Fulani in Dakar, Senegal." The header had Fulani as the highest ranking search term. It was followed by Peul, Pulaar, and photo which isn't as ranked as highly as Fulani. The next words they used was photography. photojournalism was also included but will not be understood by search crawlers.